Our Plan

Apollo Capital’s 5 Pillar Plan to Restore Shareholder Value

  • Replace Failed Leadership with Aligned Executives
    Despite overseeing over $58 million in operating losses, a 65% drop in cash, and a 20% reduction in assets over the past two years, CEO David Pidduck was rewarded with over $5.5 million and received cash bonuses in 2023 and 2024. Apollo Capital’s nominees will help launch a global search for a qualified CEO, and align executive compensation with shareholder returns and profitability.
  • Implement Financial Discipline & Strategic Review
    With MediPharm on pace to run out of cash by November 2025, our nominees will look to halt all non-essential spending, and conduct a comprehensive strategic review of expenses and business units to preserve capital and refocus on sustainable growth.
  • Retain Strategic Assets for Long-Term Shareholder Value
    Our nominees will end the reckless sale of productive assets at pennies on the dollar – a strategy that current management has used to fund short-term losses while sacrificing MediPharm’s long-term growth potential.
  • Unlock International Medical Growth
    Europe’s medical cannabis markets are expanding rapidly and MediPharm is well-positioned to lead in advanced oils and flower products. Apollo Capital’s nominees will act swiftly to convert this global opportunity into sales, profitability, and positive cash flow.
  • Restore Trust Through Transparency and Good Governance
    If elected, Apollo Capital’s nominees would constitute an independent board that serves shareholders—not management—while reinstating transparent quarterly calls with Q&As and regular investor days to rebuild trust and accountability.

We will begin aggressively by executing on a number of specific initiatives during the first 100 days

Leadership Overhaul & Governance Reform

  • Terminate CEO David Pidduck and begin a global executive search for transformational leadership.
  • Slash executive and Board compensation and suspend all equity/cash awards until a new performance-aligned structure is in place.

Cost Discipline & Financial Controls

  • Implement an immediate spending lockdown by freezing all non-essential, discretionary expenditures.
  • Begin a comprehensive audit of all executive compensation and related-party transactions.
  • Launch a vendor, advisor, and contract review to root out inefficiencies, conflicts of interest, and non-arm’s-length arrangements.
  • Suspend all current or proposed asset sales pending a full strategic review led by a newly mandated board.

Operational & Strategic Review

  • Begin a revenue quality and margin analysis by assessing the sustainability, growth, and profitability of each business line.
  • Launch zero-based budgeting by rebuilding the company’s cost structure from the ground up based on necessity and ROI.
  • Deliver a detailed 12-month operational roadmap including quarterly objectives, capital allocation strategy, and a credible path to profitability.

Investor Transparency & Engagement

  • Commit to restoring transparent shareholder communication, including:
    - Regular interactive earnings calls
    - A comprehensive Investor Day within the first 100 days
    - Open channels for shareholder feedback and dialogue
  • Implement a new executive compensation plan directly tied to performance against key operational and financial targets.

Protect Your Investment.

Cure Medipharm.

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